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Created by Jeni Britton
"I did two simple things that changed everything: I started eating as much fiber as possible and walking in the forest every day. I still eat ice cream nearly daily!"Created by Jeni Britton
"I did two simple things that changed everything: I started eating as much fiber as possible and walking in the forest every day. I still eat ice cream nearly daily!"
Why Floura?
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We're facing a fiber deficiency
95% of Americans don't get enough fiber from diverse whole foods. Fiber is crucial for gut health, as it acts as fuel for beneficial gut bacteria, helping maintain a balanced microbiome.
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Founded and led by Jeni Britton
Floura is making fiber cravable through amazing flavors and taste profiles inspired by the very flavors that you love from Jeni's Splendid Ice Creams.
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Nourish yourself, nourish the planet
We’re on a mission to redirect 100 million pounds of trimmings from fresh produce like rinds, skins, and cores that would otherwise end up part of a global food waste issue.
Putting fiber and flavor front and center
Fiber doesn't have to taste chalky. Explore our range of both nostalgic and adventurous flavors and find your favorite.
Floura vs. other bars
| Scroll left to right |
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Bland, brown bars | Other bars |
|---|---|---|---|
| Total Fiber |
13 grams
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< 6 grams
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Less than 4 grams
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| Fiber Source |
Diverse bioavailable fiber from 12 whole plants
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Overprocessed, single-source ingredient fiber
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Unknown
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| Flavor & Taste |
Fruit-forward, inspired by Jeni
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Boring, brown bar flavor
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Chalky and bland
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Our community knows what's up
Get started with our signature flavors discovery kit
Regular price
$35.00
Same big taste, just smaller bites
Each pack of superbites contains three snackable pieces Small size, BIG benefits – with 3g of prebiotic fiber per bite.
The Floura difference
Everyone deserves access to fiber-rich nutrition that supports gut health and overall well-being every day. We know that small, daily choices can significantly impact well-being, and we're committed to providing easy and delicious options that fit into many kinds of busy lifestyles.
We strive to make it simple for people to transform their health from the inside out through easy-to-use products that set up a glide path for long-term, consistent, sustainable gut health habits.
Crafted by Jeni Britton to balance your body and elevate your well-being.
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