A few years ago, I read research highlighting the benefits of using prebiotic fibers from fresh watermelon, honeydew, cantaloupe, mango, and pineapple rinds. A lightbulb went off! I remembered the summer days spent in Jeni's kitchen, making melon sorbet and tossing the cantaloupe, honeydew, and watermelon trimmings into the compost. Can these trimmings be used to create a product that would benefit the microbiome and the environment? I called some friends, and Floura was born.
OUR VISION
Our vision is to redirect 100 million pounds of fresh produce trimmings per year away from the waste stream and into our microbiomes. In the United States, we waste 80 million tons of food annually, which equals 149 billion meals, or 38% of all the food in America.
Find the most frequently asked questions below.
Only 5% of Americans meet the recommended daily fiber intake of 25g for women and 38g for men. Floura Bars help bridge this gap with delicious, fiber-rich whole foods.
Floura Bars are crafted with whole foods rich in different types of fiber (soluble, insoluble, fermentable) to optimize gut health and digestion. With processed and fast foods making up over half of American diets, fiber intake has plummeted. Floura Bars provide an easy, wholesome way to boost fiber consumption in a busy world.
Experts recommend we intake 30 diverse plants each week to get the full benefit of fiber for the diverse microbes in our gut. Floura provides 40% of your weekly fiber diversity with 12 whole plants in each bar or bite.
We source our upcycled fruits and vegetables from F&S. Their suppliers are qualified, responsible farmers who follow best agricultural practices. F&S cleans and prepares all produce before transferring to Floura.
Our proprietary ingredients include Floura’s Red Apple Paste, our SuperFiber Prebiotic Flour, that includes Fermented Watermelon Rind Flour, and Red Apple Flour. All ingredients are prepared from fresh fruit trimmings in our facility. All our flours come from fruit produce, so they are naturally gluten free. In fact, all of our products are free from gluten, dairy, emulsifiers, refined sugars (including corn syrup), stabilizers and synthetic flavorings.
Our produce trimmings include a mix of conventional and organic produce that is thoroughly washed, processed and tested in the F&S GFSI certified facility.
While our initial Floura Bar flavors contain nuts, we’re currently in development of some flavors that will be nut free. Note that Floura Bars are processed in a facility that also processes nuts.
The official nutrition profile for each bar is available on each product page Our nutritional profile goals for the bars are: Calories 180-200, Fiber 8g-10g, Protein 4g-6g.
The primary source of sugars in our bars is those occurring in the fruit we use. In addition, we’re using natural microbiome friendly sweeteners such as prebiotic fiber, monk fruit and natural fruit concentrates.
We are based inside the F&S 600,000 sf GFSI, SQF facility in Vineland New Jersey. F&S supplies fruit and vegetables to stores such as Trader Joe's and Whole Foods, as well as under the Mott’s and Green Giant labels.
Incorporating Floura Bars into daily life is an easy step toward hitting daily fiber goals. Whether as a snack or part of a balanced meal, they make nourishing your gut effortless.
Only 5% of Americans meet the recommended daily fiber intake of 25g for women and 38g for men. Floura Bars help bridge this gap with delicious, fiber-rich whole foods.
Experts recommend we intake 30 diverse plants each week to get the full benefit of fiber for the diverse microbes in our gut. Floura provides 40% of your weekly fiber diversity with 12 whole plants in each bar or bite.
Our proprietary ingredients include Floura’s Red Apple Paste, our SuperFiber Prebiotic Flour, that includes Fermented Watermelon Rind Flour, and Red Apple Flour. All ingredients are prepared from fresh fruit trimmings in our facility. All our flours come from fruit produce, so they are naturally gluten free. In fact, all of our products are free from gluten, dairy, emulsifiers, refined sugars (including corn syrup), stabilizers and synthetic flavorings.
While our initial Floura Bar flavors contain nuts, we’re currently in development of some flavors that will be nut free. Note that Floura Bars are processed in a facility that also processes nuts.
The primary source of sugars in our bars is those occurring in the fruit we use. In addition, we’re using natural microbiome friendly sweeteners such as prebiotic fiber, monk fruit and natural fruit concentrates.
Incorporating Floura Bars into daily life is an easy step toward hitting daily fiber goals. Whether as a snack or part of a balanced meal, they make nourishing your gut effortless.
Floura Bars are crafted with whole foods rich in different types of fiber (soluble, insoluble, fermentable) to optimize gut health and digestion. With processed and fast foods making up over half of American diets, fiber intake has plummeted. Floura Bars provide an easy, wholesome way to boost fiber consumption in a busy world.
We source our upcycled fruits and vegetables from F&S. Their suppliers are qualified, responsible farmers who follow best agricultural practices. F&S cleans and prepares all produce before transferring to Floura.
Our produce trimmings include a mix of conventional and organic produce that is thoroughly washed, processed and tested in the F&S GFSI certified facility.
The official nutrition profile for each bar is available on each product page Our nutritional profile goals for the bars are: Calories 180-200, Fiber 8g-10g, Protein 4g-6g.
We are based inside the F&S 600,000 sf GFSI, SQF facility in Vineland New Jersey. F&S supplies fruit and vegetables to stores such as Trader Joe's and Whole Foods, as well as under the Mott’s and Green Giant labels.
A few years ago, I read research highlighting the benefits of using prebiotic fibers from fresh watermelon, honeydew, cantaloupe, mango, and pineapple rinds. A lightbulb went off! I remembered the summer days spent in Jeni's kitchen, making melon sorbet and tossing the cantaloupe, honeydew, and watermelon trimmings into the compost. Can these trimmings be used to create a product that would benefit the microbiome and the environment? I called some friends, and Floura was born.
