About Floura & Co.

Our Story

We started with a wild idea: what if nature's overlooked parts hold the key to gut health? Turns out, watermelon rinds, de-seeded apple cores, and produce trimmings are fiber goldmines. We crush these hidden heroes into pure fiber power—creating the most concentrated diverse fiber bar on the market. And yes, it’s really good. Live long and Flourish, Jeni

The truth about your gut

Your microbiome is packed with diverse eaters. Different good gut bacteria, different fiber needs.

Our answer: give them the full spectrum:

12 different fiber sources from whole plants
40% weekly fiber diversity
46% daily fiber needs

One mighty bar. Full gut gang fed.

Explore the big benefits of fiber

5 Ways Fiber Can Help You Manage Weight Naturally

Struggling to maintain a healthy weight can be really frustrating - life is busy, time is short, so much conflicting information on what to eat! We get it. We’re going to cut through the noise and tell you the simplest...
Mood-Boosting Foods: Can Fiber Really Make You Happy?

We say it all the time: Gut health is just health. Whole body health, from head to toe, starts in the gut. Research on the gut-brain axis reveals that dietary fiber—a staple in whole foods like fruits, vegetables, and grains—plays a pivotal...
The Fiber Factor: Beauty and Wellbeing from the Inside Out

Getting enough dietary fiber isn’t just about digestion—it’s the unsung hero of beauty and whole body wellbeing. From glowing skin to enhanced mental clarity, dietary fiber has emerged as a cornerstone of health. Research shows that fiber-rich diets support gut...

FAQs

Only 5% of Americans meet the recommended daily fiber intake of 25g for women and 38g for men. Floura Bars help bridge this gap with delicious, fiber-rich whole foods.
Experts recommend that adults aim for 25-38 grams of fiber daily, depending on age and gender. But it’s not just about how much—you also need a variety of fiber to support a diverse and thriving gut microbiome. That’s why nutritionists suggest eating 30 different plant-based foods each week to get the full benefits of fiber.
At Floura, we make it easy to boost your fiber intake and diversity. Each bar or bite packs 12 whole plants, giving you 40% of your weekly fiber diversity in one delicious, convenient snack. It’s a simple, tasty way to nourish your gut and feel your best!
Did you know experts recommend eating 30 different plants each week to fuel a healthy gut? That’s because diverse fiber supports the diverse microbes that keep your gut thriving.
Floura makes it easier than ever to meet that goal. With 12 whole plants in every bar or bite, Floura delivers 40% of your weekly fiber diversity in one delicious snack. Nourish your gut, one bite at a time.
At Floura, our proprietary ingredients are anything but ordinary. Take our Red Apple Paste and SuperFiber Prebiotic Flour—crafted from innovative components like Fermented Watermelon Rind Flour and Red Apple Flour. These exceptional ingredients are prepared from fresh fruit trimmings in our facility, minimizing waste while maximizing flavor and nutrition.
What sets us apart? All our flours are made entirely from fruit, making them naturally gluten-free. And that’s not all—our products are free from gluten, dairy, emulsifiers, refined sugars (including corn syrup), stabilizers, and synthetic flavorings. Pure, clean, and bursting with goodness—that’s the Floura difference.
The official nutrition profile for each bar is available on each product page.
We partner with F&S Fresh Produce to rescue and upcycle fresh, high-quality fruits and vegetables that might otherwise go to waste. Their trusted network of responsible farmers follows best-in-class agricultural practices to ensure every bite meets the highest standards. At F&S, the produce is meticulously cleaned and prepared, ready to be transformed by Floura into something extraordinary. Together, we're giving fresh produce a second life and creating something truly meaningful.
Our produce trimmings include a mix of conventional and organic produce that is thoroughly washed, processed and tested in the F&S GFSI certified facility.
Incorporating Floura into daily life is an easy step toward hitting daily fiber goals. Whether as a snack or part of a balanced meal, they make nourishing your gut effortless.
Yes - they're great for the whole family! Everyone can benefit from our fiber-fuel. Our bars are a delicious way to help meet daily fiber needs for all ages.
Lead times for shipment are between 1-2 weeks after placing an order.

Only 5% of Americans meet the recommended daily fiber intake of 25g for women and 38g for men. Floura Bars help bridge this gap with delicious, fiber-rich whole foods.
Did you know experts recommend eating 30 different plants each week to fuel a healthy gut? That’s because diverse fiber supports the diverse microbes that keep your gut thriving.
Floura makes it easier than ever to meet that goal. With 12 whole plants in every bar or bite, Floura delivers 40% of your weekly fiber diversity in one delicious snack. Nourish your gut, one bite at a time.
The official nutrition profile for each bar is available on each product page.
Our produce trimmings include a mix of conventional and organic produce that is thoroughly washed, processed and tested in the F&S GFSI certified facility.
Yes - they're great for the whole family! Everyone can benefit from our fiber-fuel. Our bars are a delicious way to help meet daily fiber needs for all ages.

Experts recommend that adults aim for 25-38 grams of fiber daily, depending on age and gender. But it’s not just about how much—you also need a variety of fiber to support a diverse and thriving gut microbiome. That’s why nutritionists suggest eating 30 different plant-based foods each week to get the full benefits of fiber.
At Floura, we make it easy to boost your fiber intake and diversity. Each bar or bite packs 12 whole plants, giving you 40% of your weekly fiber diversity in one delicious, convenient snack. It’s a simple, tasty way to nourish your gut and feel your best!
At Floura, our proprietary ingredients are anything but ordinary. Take our Red Apple Paste and SuperFiber Prebiotic Flour—crafted from innovative components like Fermented Watermelon Rind Flour and Red Apple Flour. These exceptional ingredients are prepared from fresh fruit trimmings in our facility, minimizing waste while maximizing flavor and nutrition.
What sets us apart? All our flours are made entirely from fruit, making them naturally gluten-free. And that’s not all—our products are free from gluten, dairy, emulsifiers, refined sugars (including corn syrup), stabilizers, and synthetic flavorings. Pure, clean, and bursting with goodness—that’s the Floura difference.
We partner with F&S Fresh Produce to rescue and upcycle fresh, high-quality fruits and vegetables that might otherwise go to waste. Their trusted network of responsible farmers follows best-in-class agricultural practices to ensure every bite meets the highest standards. At F&S, the produce is meticulously cleaned and prepared, ready to be transformed by Floura into something extraordinary. Together, we're giving fresh produce a second life and creating something truly meaningful.
Incorporating Floura into daily life is an easy step toward hitting daily fiber goals. Whether as a snack or part of a balanced meal, they make nourishing your gut effortless.
Lead times for shipment are between 1-2 weeks after placing an order.