Effective April 17, 2025

By visiting, accessing, or using FLOURA, you signify that you have the right, authority and capacity to enter into this Agreement, that you have read and understand this Agreement, and that YOU AGREE TO ABIDE BY ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT, INCLUDING AUTO-RENEWALS OF YOUR SUBSCRIPTION AND PROVISIONS GOVERNING DISPUTE RESOLUTION. PLEASE READ THESE TERMS CAREFULLY. IF YOU DO NOT AGREE, DO NOT ACCESS OR USE THE SERVICES.

1. INTRODUCTION

This document (the “Terms”) together with the FLOURA PRIVACY POLICY (collectively the “Agreement”) sets out the terms and conditions governing visits, access and use of the website FLOURA by the end user (“you”). The term “you” includes additional registered users whenever permitted under the applicable subscription, visitors, and others who access or use any of the Services.

The “Services” means the website and subscription service branded FLOURA, mobile and device applications and all services provided by FLOURA or FLOURA’s vendors, or other third parties with whom FLOURA (as defined herein) contracts to provide the Services that are inherently related to the website and subscription service FLOURA. 

The Services are provided by Floura & Co. and their affiliated entities, and each of their present, former and future parents, predecessors, successors, assignees, subsidiaries, owners, officers and directors (whether acting in such capacity or individually), agents and attorneys (collectively, “FLOURA,” “we” “us” and/or “our”). You may contact us at: FLOURA – Customer Support, hello@floura.com.

The current Agreement will appear on our website with the effective date that the Terms and/or Privacy Policy were updated. FLOURA may, in its discretion, make changes to the Agreement. When we make material changes to the Agreement, we will provide you with notice as appropriate under the circumstances, for example, by sending you an email. Your continued use of the Services after the changes have been made will constitute your acceptance of the changes. Please therefore make sure you read any such notice carefully. If you do not wish to continue using the Services under the new version of the Agreement, you may terminate the Agreement by contacting us at hello@floura.com.

2. PREREQUISITES FOR ACCESS TO THE SERVICE

You need access to the internet in order to use the Services, and any cost for accessing the internet shall be paid by you. This also applies when using the Service via mobile phone, tablet, or other personal device capable of internet connection. If you use the Services via mobile telephone you should familiarize yourself with applicable data transfer costs for your mobile carrier plan. FLOURA does not have any responsibility or liability for data transfer costs you may incur when using the Services. We cannot guarantee that the Services will work with all devices. 

It is your responsibility to ensure that you are able to comply with the relevant system requirements for FLOURA. FLOURA accepts no responsibility for any lack of functionality that is due to your equipment (including your device, internet connection, operating system or settings and software). Access to parts or all of the Services may be restricted from time to time to allow for repairs, maintenance or updating.

You may not use the Services in any way that is fraudulent or illegal or is expressly prohibited by these Terms. By using the Services, you promise to us that you accept these Terms and that (a) you are 18 years of age or over; or (b) you are between the age of 13 and 17, and have express permission from your parent or guardian to use the Services. If you are under age 13, you are not permitted to use the Services or to submit any personally identifiable information to FLOURA. If FLOURA reasonably believes that you have not told us your true age, we may suspend your use of the Services until you have provided us with acceptable proof of age. If you are a parent or guardian and believe FLOURA may have inadvertently collected personal information from your child, please notify FLOURA immediately by sending an email to FLOURA – Customer Support at hello@floura.com detailing the basis of your belief and your request.

The Service may require you to register and create an account for validation. You agree to (a) provide accurate, current and complete information as prompted by any registration forms on the Services; (b) maintain and promptly update such information and any other information provided to FLOURA, to keep it accurate, current and complete; (c) maintain the security of your password and identification; and (d) be fully responsible for all use of your account and for any actions that take place using your account.

FLOURA reserves the right to suspend or remove your account or prohibit your use of the Services, without responsibility or liability to you, if activities occur on your account that we believe breach the Agreement.

3. PURCHASE, PRICE INFORMATION, PAYMENT TERMS AND REFUND POLICY

(a) Subscription. Certain aspects of the Services provided by FLOURA, third parties, or both may require you to purchase a subscription for a period of time as specified during sign-up (collectively a “Subscription”). 

(b) Bundles. FLOURA may contract with a third party provider to provide the Services to you through a bundle package together with other services provided by such third party provider. The payment terms for such bundle package, as well as other terms and conditions governing your use of the bundle package, may differ from the terms set out in this Agreement. You are solely responsible for reviewing such bundle terms or any other terms governing your use of the services provided by the third party provider before agreeing to any bundle package and accessing the Service via such bundle package. If you have purchased a bundle package, payment will be taken from you by your provider. Should you wish to cancel or terminate your subscription via such bundle package or obtain any further information in respect of payment methods, billing cycles, automatic renewals or refunds you must contact your provider. Other than this sub-section (b), Section 3 of this Agreement does not apply to you if you have purchased the Services as part of a bundle package from any other third party.

(c) Promotion/Trials. FLOURA, vendors, or other third parties with whom we contract to provide the Services may offer special promotions/trials with differing conditions and limitations which may be subject to different terms from these Terms. Any additional terms to these Terms will be disclosed at sign-up or in other communications made available to you prior to sign-up. You are solely responsible for reviewing any additional terms governing your use of such special promotions or trials before accessing any special promotions or trials. 

(d) Payment Methods. In connection with any and all Subscriptions that you select to purchase you must provide FLOURA with a current, valid, accepted method of payment, which may change from time to time ("Payment Method"). All Subscription purchases are subject to this Agreement and any additional terms and conditions, including any fees, imposed by your financial services provider and/or mobile carrier, as applicable. You are solely responsible for reviewing the terms of use, privacy policy or any other terms governing your use of the services provided by your financial services provider and/or mobile carrier. By providing a Payment Method in connection with any Subscription, you hereby authorize FLOURA to debit the total cost of said Subscription and agree to be responsible for any foreign transaction charges associated with your Subscription purchase. Should charges for which you are responsible fail at the time payment is required, you may be responsible for costs associated with FLOURA’s efforts to collect amounts due in accordance with applicable laws. You represent and promise to us that all information you provide in connection with the purchase of a Subscription is true, accurate and complete. The duration and cost of Subscriptions are set by FLOURA in its sole discretion. When you purchase a Subscription, you will initially be charged at the rate applicable at the time of your initial agreement to subscribe. If the price of the Subscription increases later, we will provide you with written notice before the end of the billing period in which the change is made. If you do not accept the change to your Subscription, you will be entitled to terminate this Agreement.

(e) Billing Cycle. As indicated during sign-up, the fee for certain Subscriptions may allow payment on an annual or monthly basis. Your Payment Method will automatically be billed at the beginning of each period as specified during sign-up.

(f) Automatic Renewal. In order to provide continuous service, you agree that FLOURA will automatically renew a Subscription on or about the date the Subscription expires. Such renewal will be for the same duration of the original subscription term and will be billed at the non-discounted rate for the Subscription as of the date of your enrollment and according to your original billing cycle method (i.e. either as a single upfront payment or a monthly basis). By enrolling in a Subscription, you agree that your Subscription will be subject to the above-described automatic renewals unless you cancel your Subscription in accordance with the terms of this Agreement. You also agree that the amount billed may be different if your original Subscription was purchased using a promotional/trial offer and you authorize FLOURA to charge your Payment Method for such varying amounts as indicated at the time of sign-up. You agree that you are responsible for other charges, including any foreign transaction charges, that may be imposed by credit card providers, payment processors or other third parties in connection with your use of the Subscription. Your Subscription will remain in effect and continue to renew automatically until it is canceled.

(g) Refund Policy. We will not refund any fees paid to us, including any advance charge(s) or payment(s) for any subscription term for the Services, unless otherwise required by law or the terms of this Agreement.

(h) Charge Backs. If you dispute Subscription charges with your credit card company or financial institution, and FLOURA’s investigation determines the charges were valid, we may, on reasonable written notice to you, charge to your FLOURA account the reasonable required cost of responding to your charge back request. FLOURA’s Privacy Policy details what information FLOURA may share with your financial institution as part of the investigation into disputed Subscription charges.

4. SPECIAL OFFERS

If you have received or purchased access to the Services as part of a special offer, campaign or a partner deal (a “Special Offer”), then the terms presented as part of such Special Offer are a part of this Agreement. Special Offers will, unless otherwise specified, only be valid for customers in the country (and state(s)) where it is issued.

5. RESTRICTIONS APPLICABLE TO THE USE OF THE SERVICE

The Services shall not be used in any manner that may breach the restrictions applicable to the utilization of the Service Content (as defined in Section 7, below). These include, but are not limited to, prohibitions against (i) any form of technical intervention in the Services for purposes of using the Services in any manner other than that intended and permitted under the Agreement; (ii) assigning any username or password to anyone else; (iii) using the Services in violation of applicable law; and (iv) failing to respect applicable geographic/territorial restrictions.

6. LICENSE

You may not may transfer your rights and obligations, or sub-contract or sub-license your obligations, under this Agreement to another legal entity.

7. CONTENT RESTRICTIONS

The Services contains content, that includes, but is not limited to, sound recordings, audiovisual works, other video or audio works, clips, images, graphics, text, software, works of authorship, files, documents, applications, artwork, trademarks, trade names, metadata, intellectual property, or materials relating thereto or any other materials, and their selection, coordination and arrangement (collectively, the “Service Content”). The Service Content is the property of FLOURA and/or third parties and is protected by copyright under both United States and foreign laws. The Service Content is made available to you only for your personal use as expressly permitted under these Terms.

You are prohibited from using the Service Content as follows:

• You shall only use the Service Content on platforms which are at your disposal for your personal use as provided herein and pursuant to your Subscription terms, and which support the Services’ technical protection system. You shall not circumvent or try to circumvent the Services’ technical protection system.
• Unauthorized use of the Services may also constitute a violation of applicable laws or regulations. If FLOURA, in its sole discretion, thinks you have breached the Terms, or has reasonable grounds to believe that you are likely to breach these Terms, we may take any action we think is necessary to protect the Services and the Service Content. We may: (a) restrict, suspend, or terminate your right to use the Services; (b) remove your User Content (as defined below) from the Services; (c) investigate and take legal proceedings against you; or (d) disclose any information to law enforcement authorities we think is necessary or as required by law. These actions are not limited and we may take any other action we reasonably deem appropriate.
• We are the owner of the FLOURA trademark (the “Trademark”). Nothing in this Agreement or on the Services should be construed as granting, by implication, estoppel, or otherwise, any license or right to use the Trademark, without FLOURA’s prior written permission specific for each such use. Use of the Trademark as part of a link to or from any site is prohibited unless establishment of such a link is approved in advance by FLOURA in writing. All goodwill generated from the use of the Trademark inures to FLOURA’s benefit.
• Elements of the Services including Service Content are protected by copyright, trade dress, trademark, unfair competition, or other state, federal and foreign laws, and the Services may not be copied or imitated in whole or in part, by any means, including but not limited to the use of framing or mirrors. None of the Service Content may be retransmitted without FLOURA’s and/or the appropriate third party’s express written consent in each and every instance.

8. USER CONTENT

To the extent allowed by the Services, any video or audio works, images, graphics, text, works of authorship, files, documents, applications, artwork, trademarks, trade names, metadata, intellectual property, or materials relating thereto or any other materials that you submit to the Service (“User Content”) are generated, owned and controlled solely by you and/or your licensees. We do not claim any intellectual property ownership rights in any User Content. After directly sending (“submitting”) your User Content to the Services, you continue to retain any intellectual property ownership rights that you may have in your User Content, subject to the license below. By submitting any User Content on or through the Services, you hereby grant to FLOURA a license (with the unrestricted right to sublicense) to store, host, display, stream, transmit conditional downloads, exploit, promote, market, sell and transmit permanent downloads, use, modify, delete from, add to, publicly perform, publicly display, reproduce, create and use derivative works of, distribute and otherwise disseminate the User Content on or through the Services via any and all devices known or hereinafter devised.

(a) The license you grant to FLOURA is non-exclusive (meaning you are free to license User Content to anyone else), fully-paid and royalty-free (meaning that we are not required to pay you for the use on the Services of the User Content that you post), sublicensable (so that we are able to use our affiliates, subcontractors and other vendors such as internet content delivery networks and wireless carriers to provide the services related to the Services), perpetual (forever) and worldwide.

(b) You represent and promise to us that the User Content submitted by you on or through the Services: (i) is owned by you or you otherwise have the right to grant the license set forth herein; (ii) does not infringe the rights of any third party, including any intellectual property rights, rights of confidential information or rights in privacy; (iii) does not imply any affiliation, endorsement, approval or cooperation by FLOURA or any artist, band, label, entity or individual without express written consent from such individual or entity; and (iv) shall comply with all applicable laws and these Terms. You agree to pay for all royalties, fees, and any other monies owing any person or entity by reason of any User Content submitted by you on or through the Services.

(c) The Services perform technical functions necessary to offer the services on the Services, including but not limited to transcoding and/or reformatting User Content to allow its use throughout the Services.

(d) We may reject, refuse to post or delete any User Content for any or no reason, including User Content that in our sole judgment breaches this Agreement or which may be offensive, illegal or breach the rights of any third party, or harm or threaten the safety of any third party. We are under no obligation to you or any other person to oversee, monitor or moderate User Content. We may at our option, moderate and review User Content to ensure that it complies with these Terms. If we do opt to monitor the Services, we assume no responsibility or liability to you for any User Content available on the Services.

(e) The licenses granted in this section are granted separately with respect to each item of the User Content that you submit to the Services.

(f) You are solely responsible for the User Content that you submit to the Services. You must not upload, store, distribute, send, transmit, display, perform, make available or otherwise communicate to the public any content to which you do not hold the necessary rights. In particular, any unauthorized use of copyright protected material within the User Content (including by way of reproduction, distribution, modification, adaptation, public display, public performance, preparation of derivative works, making available or otherwise communicating to the public via the Services) may constitute an infringement of third party rights and is strictly prohibited. Any such infringements may also result in civil litigation or criminal prosecution by or on behalf of the relevant rights holder.

9. SUBMISSIONS

We have provided our contact information and email links on the Services because we would like to hear from you. However, we do not want you to, and you should not, send FLOURA any documents or other materials that contain confidential or proprietary information. You grant FLOURA an unrestricted, irrevocable, royalty-free license to copy, distribute, and modify any such documents or other materials that you send FLOURA, and to use for any purpose any ideas, trade secrets, know-how or other confidential or proprietary information disclosed in those documents or other materials, and that all of the representations and promises you make pursuant to this Agreement with respect to User Content apply equally with respect to any other documents or materials that you send to FLOURA that do not constitute User Content.

10. NOTICE AND PROCEDURES FOR MAKING CLAIMS OF COPYRIGHT OR INTELLECTUAL PROPERTY INFRINGEMENT

We, at our sole discretion, may disable and/or terminate use of the Services by users who infringe the intellectual property rights of others. We also have a policy of responding to notices of alleged infringement that complies with the Digital Millennium Copyright Act (“DMCA”) which may include removing material, including Service Content and/or User Content, claimed to be the subject of infringing activity. If we remove material to comply with the DMCA (“Removed Content”), we will attempt to contact the provider of such Removed Content to enable them to make a counter notification pursuant to the DMCA. We will terminate the accounts of any users and/or block access to the Services by any users who repeatedly infringe the copyrights of others.

If you believe that your work has been copied in a way that constitutes copyright infringement, or that your intellectual property or privacy rights have been otherwise breached, please provide FLOURA with a notice containing the following information:

• An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright or other intellectual property interest;
• A detailed description of the copyrighted work or other intellectual property that you claim has been infringed;
• A detailed description of where the material that you claim is infringing is located on the website (providing URL(s) in the body of an email is the best way to help FLOURA locate content quickly);
• Your name, address, telephone number, and email address;
• A statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law;
• A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright or other intellectual property right owner or authorized to act on the copyright or intellectual property right owner’s behalf; and
• Your signature.

Send your notice to FLOURA by email to hello@floura.com  Please note that you may be liable for damages (including costs and attorneys’ fees) if you materially misrepresent that any material is infringing your copyrights or other intellectual property or privacy rights.

The provider of Removed Content may make a counter notification pursuant to Sections 512(g)(2) and (3) of the DMCA. When we receive a counter notification, we may reinstate the Removed Content. To submit a counter notification, you must provide FLOURA with a written notice that includes each of the following items:

• a detailed identification of the material the FLOURA has removed;
• your name, address, telephone number, e-mail address, and a statement that you consent to the jurisdiction of Federal District Court for the judicial district in which your address is located, and that you will accept service of process from the person who provided notification under subsection (c)(1)(C) or an agent of such person;
• the statement: "I swear, under penalty of perjury, that I have a good faith belief that each search result or message identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled."; and
• your signature.

The counter notification can be sent to FLOURA by email to hello@floura.com Please note that you may be liable for damages (including costs and attorneys’ fees) if you materially misrepresent that a product or activity is not infringing the copyrights of others.

If you are the owner of any intellectual property other than copyrighted materials (such as, for example, a trademark), or an agent thereof, and believe that any item of content or other materials on the Services infringes upon your rights in such intellectual property, you must submit a notification to us in the same manner as provided above in respect of notice of alleged copyright infringement, including providing the same information in writing to the designated address set forth above.

DISCLAIMER: WE ARE NOT YOUR LEGAL ADVISORS, AND THE INFORMATION WE PRESENT HERE IS NOT LEGAL ADVICE. WE PRESENT THIS INFORMATION FOR INFORMATIONAL PURPOSES ONLY, AND AS REQUIRED BY LAW.

11. NOTICE TO CALIFORNIA RESIDENTS

Pursuant to California Civil Code Section 1789.3, California residents are entitled to the following specific consumer rights notice which is hereby offered as a convenience to you:

The name and address of the provider of the Services is Floura & Co., 500 W Elmer Rd, Vineland, NJ 08360. Complaints regarding the service or requests to receive further information regarding use of this service may be sent to the above address or by email to hello@floura.com.

The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Boulevard, Suite S202, Sacramento, CA 95834 or by telephone at (916) 574-7950 or (800) 952-5210.

12. THE RIGHTS OF FLOURA

If you fail to make payment or materially breach any provision of the Agreement, and such breach is not caused by circumstances on the part of FLOURA, FLOURA may, taking the interest of the user in account, deny further access to the Services.

You are aware that FLOURA may send Services-related information to you in the form of e-mails and, where you have made your mobile number available and provided consent, by text messages, as detailed further in the Privacy Policy.

13. NO WARRANTY/ LIMITATION OF LIABILITY

The Services and the Service Content are provided on an “as is” and “as available” basis without any warranties of any kind. To the fullest extent permitted by applicable law, FLOURA disclaims all warranties, including, but not limited to, the warranty of title, merchantability, non-infringement of third parties rights, and fitness for particular purpose. FLOURA reserves the right to change functionality and content offered under the Services on an ongoing basis.

To the fullest extent permitted by applicable law, FLOURA makes no warranties or representations about the Services or Service Content, including but not limited to their accuracy, reliability, completeness, efficacy, or timeliness. FLOURA shall not be subject to liability for truth, accuracy, or completeness of any information conveyed to the user or for errors, mistakes or omissions therein or for any delays or interruptions of the data or information stream from whatever cause. You agree that your use of the Services and the Service Content is at your own risk. It is your responsibility to evaluate the accuracy, completeness or usefulness of any opinion, advice or other Service Content available through the Services.

In no event shall FLOURA be liable for any damages whatsoever (including, without limitation, incidental and consequential damages, lost profits, or damages resulting from lost data or business interruption) resulting from the access, use or inability to use the Services and the Service Content, whether based on warranty, contract, tort (including negligence), or any other legal theory, even if we have been advised of the possibility of such damages. Some states do not allow exclusion of implied warranties or limitation of liability for incidental or consequential damages, so the above limitations or exclusions may not apply to you. In such states, our liability shall be limited to the greatest extent permitted by law. To the fullest extent permitted by law, the liability of FLOURA arising from any error or other circumstance that may give rise to liability in relation to the Services shall – except for instances of any physical harm, gross negligence and willful misconduct - be limited to the amount paid by you for access to the Services in the relevant month.

Technical problems such as temporary non-availability of individual parts of the Services or the short-term unavailability of the whole service itself must be expected and shall not constitute breach of this Agreement. FLOURA does not warrant that the Services will operate error-free or that the Services, its server, or the Service Content are free of computer viruses or similar contamination or destructive features. Updates to the Service may take place on a regular basis. FLOURA reserves the right to add or remove support for specific devices. If your access or use of the Services or the Service Content results in the need for servicing or replacing equipment or data, FLOURA shall not be responsible for those costs.

14. INDEMNIFICATION

To the fullest extent permitted by applicable law, you agree to defend, indemnify, and hold FLOURA harmless from and against any claims, actions or demands, including, without limitation, reasonable legal and accounting fees, arising from, relating to or resulting from (a) your breach or alleged breach of the Agreement; (b) your access to, use or misuse of the Service Content or the Services; (c) any breach of your representations and promises set forth herein, or (d) your violation of any law or the rights of a third party. We shall provide notice to you of any such claim, suit, or proceeding and shall assist you, at your expense, in defending any such claim, suit or proceeding. We reserve the right to assume the exclusive defense and control of any matter that is subject to indemnification under this Section. In such case, you agree to cooperate with any reasonable requests assisting our defense of such matter.

15. TERMINATION

We may terminate this Agreement and close your account, or suspend your access to the Services, at any time without notice and without responsibility or liability to you, in the event of your actual or suspected unauthorized use or misuse of the Services and/or Service Content, or breach of the Agreement. In that event, we will refund to you a pro-rata share of your Subscription charge to account for the period you will not be able to access the Services. Lifetime subscribers who are suspected of violating the Services and/or Service Content, or breach of the Agreement may be suspended and then reinstated following an investigation. If FLOURA determines that the Lifetime subscriber has committed an actual unauthorized use or misuse of the Services and/or Service Content, or breach of the Agreement, Lifetime will be terminated with no refund.

We may terminate this Agreement and close your account at any time on reasonable notice to you if we cease to provide the Services.

At termination of Service, Lifetime will receive a perpetual license to use all content in Service at no charge.  

16. GOVERNING LAW; ARBITRATION OF DISPUTES

Any dispute or claim arising out of or relating in any way to one or more of the following: (1) the Agreement; (2) the Services or Service Content, including User Content; (3) your Subscription; or (4) any products or services sold or distributed by FLOURA or through FLOURA (collectively “Claims”), will be resolved by binding arbitration, rather than in court, except that you and FLOURA may assert Claims on an individual basis in small claims court if they qualify. You and FLOURA also agree that you or we may bring suit in court to enjoin infringement or other misuse of intellectual property rights unrelated to your use of the Services or Subscription.

This Arbitration Provision is intended to be given the broadest possible meaning under the law and shall be governed by the Federal Arbitration Act and applicable U.S. federal arbitration law.

(a) Prohibition of Class and Representative Actions and Non-Individualized Relief

Any and all proceedings to resolve Claims will be conducted only on an individual basis and not in a class, consolidated, or representative action or proceeding. The arbitrator may award relief (including monetary, injunctive, and declaratory relief) only in favor of the individual party seeking relief and only to the extent necessary to provide relief necessitated by that party’s individual claims. Any relief awarded cannot affect other users of the Services.

(b) Arbitration Procedures

There is no judge or jury in arbitration, and court review of an arbitration award is limited. However, the arbitrator may award the same damages and relief as a court (including statutory damages, attorneys’ fees and costs), except that the arbitrator cannot not award any relief, including declaratory or injunctive relief, benefiting anyone but the parties to the arbitration. The arbitrator must follow and enforce the Agreement.

The arbitrator, and not any court, shall have exclusive authority to resolve any Claim relating to the interpretation, applicability, enforceability or formation of this Arbitration Provision including, but not limited to any claim that all or any part of this Agreement is void or voidable. The arbitrator will decide any and all Claims—statutory, common law, or otherwise.

The arbitration will be conducted by a neutral arbitrator from the American Arbitration Association (“AAA”) in accordance with AAA’s rules and procedures, including the AAA’s Consumer Arbitration Rules available at https://www.adr.org/sites/default/files/document_repository/Consumer_Rules_Web_0.pdf. If there is any inconsistency between the AAA rules and this Arbitration Provision, the terms of this Arbitration Provision will control unless the arbitrator determines that the application of the inconsistent Arbitration Provision terms would result in a fundamentally unfair arbitration.

To commence arbitration, you must complete a short form, submit it to the AAA, and send a copy to us, Attn: Floura & Co., 500 W Elmer Rd, Vineland, NJ 08360. For more information, see the AAA’s claim filing page, https://www.adr.org/. You may represent yourself in the arbitration or be represented by an attorney or another representative. Once we receive your arbitration claim, we may assert any counterclaims we may have against you.

The arbitration shall be held in New York, NY, or at another mutually agreed location.

(c) Costs of Arbitration

Payment of all filing, administration and arbitrator fees will be governed by the AAA Consumer Arbitration Rules. You and FLOURA will be individually responsible for all other costs and fees incurred in connection with the arbitration, including without limitation, all attorneys’ fees, unless recoverable under applicable law. However, in the event the arbitrator determines the claim(s) you assert in the arbitration to be frivolous, you agree to reimburse us for all fees and costs associated with the arbitration, including our attorneys’ fees, and fees and costs paid by us on your behalf that you otherwise would be obligated to pay under the AAA’s rules.

(d) Severability

If the arbitrator decides that any term or provision of this Arbitration Provision other than Section 19(a) (Prohibition of Class and Representative Actions and Non-Individualized Relief) is invalid or unenforceable, you and FLOURA agree to replace such term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or provision, and this Arbitration Provision shall be enforceable as so modified. If the arbitrator decides that any of the provisions of Section 19(a) is invalid or unenforceable, then the entirety of this Arbitration Provision shall be null and void. The remainder of the Agreement will continue to apply.

If for any reason Claims proceed in court rather than in arbitration, you and FLOURA waive any right to a jury trial. In that instance, you expressly agree to submit to the exclusive personal jurisdiction of the state and federal courts sitting in the State of New York, County of New York (Manhattan).

(e) Future Changes to this Arbitration Provision

Notwithstanding any provision in this Agreement to the contrary, you and FLOURA agree that if we make any change to this Arbitration Provision (other than a change to any notice address or website link provided herein) in the future, that change shall not apply to any claim that was filed in a legal proceeding against FLOURA prior to the effective date of the change. Moreover, if future versions of this Agreement do not contain this or another Arbitration Provision, any existing Arbitration dispute will not be affected.

17. MISCELLANEOUS

There is no agency, partnership, joint venture, employee-employer or franchisor-franchisee relationship between you and FLOURA or between FLOURA and any other user of the Services. If any provision of this Agreement is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of any other provision of the Agreement, which shall remain in full force and effect unless such deletion materially frustrates the intent of the parties, in which case this Agreement will terminate. Our failure to act on or enforce any provision of this Agreement shall not be construed as a waiver of that provision or any other provision in this Agreement. No waiver shall be effective against FLOURA unless made in writing, and no such waiver shall be construed as a waiver in any other or subsequent instance. This Agreement is not intended to, and does not, give any person who is not a party to it any right to enforce any of its provisions.

FLOURA intends to rely on this Agreement, including the applicable Privacy Policy, and any notices regarding the Services sent to you or posted on the Services. If you require any changes to the Agreement, such changes must be expressly agreed to by you and FLOURA in writing. This will help avoid any problems about what you expect from FLOURA and what FLOURA expects from you.

The section headings are provided merely for convenience and shall not be given any legal import. This Agreement will insure to the benefit of our successors, assigns, licensees, and sublicensees.