• BUILD FIBER HABITS, SUBSCRIBE & SAVE
  • BUILD FIBER HABITS, SUBSCRIBE & SAVE
  • BUILD FIBER HABITS, SUBSCRIBE & SAVE

Eat . Flourish . Live

Palm oil free

Non GMO

Refined Sugar Free

Gluten free

Preservative Free

Dairy Free

Plant Based

Emulsifier Free

Gluten free

Preservative Free

Palm oil free

Non GMO

Refined Sugar Free

Gluten free

Preservative Free

Dairy Free

Plant Based

Emulsifier Free

Gluten free

Preservative Free

Us vs Them

Scroll left to right  Bland, Brown Bars Gritty Fiber Powder
13 Grams Diverse Fiber
12 Whole Plants
Real Fruit Flavor
Preservative Free
Dairy Free

Why We Launched

The Unspoken Truth: A Fiber Gap

95% of Americans are missing out on essential fiber from diverse whole foods. This isn't just a statistic; it's a silent challenge to our vitality. Fiber is the crucial fuel for your beneficial gut bacteria, actively nurturing a balanced microbiome (that includes your skin). Without it, we're not just missing a nutrient—we're missing the foundation for true flourish.

For People, Planet, and Pure Pleasure.

We're on a bold mission to intercept 100 million pounds of fresh produce trimmings—the rinds, skins, and cores—that would otherwise contribute to global food waste. This isn't just about sustainability; it's about transforming forgotten abundance into vital nourishment, creating a powerful ripple effect for both human health and the health of our planet.

Crafted by a Tastemaker. Led by a Visionary.

Floura is making fiber not just delicious, but an experience. With the same iconic flavor design that inspired the very tastes you love from Jeni's Splendid Ice Creams, our products are a testament to the power of a true tastemaker. Jeni Britton's vision ensures that every bar is a delightful step towards a more vibrant you.

Designed for Humans with Taste

Floura from the Community

Frequently Asked Questions

Blog posts

Trusted by People

  • ★★★★★
    Jillian D.
    These bars are my new favorite daily snack. They are all delicious!!
    Blueberry Matcha

    Blueberry Matcha

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  • ★★★★★
    Leah J
    I love how this tastes. Plus it has 13g of fiber, so it’s a very easy way to hit fiber goals.
    Raspberry Rose

    Raspberry Rose

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  • ★★★★★
    Kristen m.
    Delicious! Full of fiber and super satiating. A perfect midday snack
    Mango Cardamom

    Mango Cardamom

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