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Fiber Gets Fierce, Choose Your Crush

We've crushed nature's hidden heroes—fresh upcycled produce like watermelon rinds, seed free apple cores, and other fresh produce trimmings—into the most concentrated, most diverse fiber bar out there. Maximum benefit, seriously good flavor.

Why We Launched

  • We're facing a fiber deficiency

    95% of Americans don't get enough fiber from diverse whole foods. Fiber is crucial for gut health, as it acts as fuel for beneficial gut bacteria, helping maintain a balanced microbiome.

  • Founded and led by Jeni Britton

    Floura is making fiber delicious and fun with the same iconic flavor design that inspired by the very flavors that you love from Jeni's Splendid Ice Creams.

  • For people, pleasure and Planet

    We’re on a mission to redirect 100 million pounds of trimmings from fresh produce like rinds, skins, and cores that would otherwise end up part of a global food waste issue.

Gut Reactions from our Community

  • ★★★★★
    Delicious! Hard to believe that something that tastes like dessert can be so good for you!!
    Irina
  • ★★★★★
    Love the flavor! But my favorite part is having a healthy, on the go option that provides me with 10g of extra prebiotic fiber that I’m always in search of as a working busy mom on the run. Thanks Floura!
    Joni O.
  • ★★★★★
    In a house of picky eaters, the variety pack was a big hit!
    Joe
  • ★★★★★
    Great product! Love the taste and you can tell you’re eating real food not processed junk! Great as a snack or breakfast bar after my green drink holds me over until lunch!
    Mike C.
  • ★★★★★
    It's hard to believe that healthy snack bars can taste so delicious. Definitely buying consistently and recommend to everyone, specially for kids lunch box. 
    Marita D.

Explore The Big Benefits of Fiber

  • 5 Ways Fiber Can Help You Manage Weight Naturally

    5 Ways Fiber Can Help You Manage Weight Naturally

    Struggling to maintain a healthy weight can be really frustrating - life is busy, time is short, so much conflicting information on what to eat! We get it. We’re going to cut through the noise and tell you the simplest...

  • Mood-Boosting Foods: Can Fiber Really Make You Happy?

    Mood-Boosting Foods: Can Fiber Really Make You Happy?

    We say it all the time: Gut health is just health. Whole body health, from head to toe, starts in the gut.  Research on the gut-brain axis reveals that dietary fiber—a staple in whole foods like fruits, vegetables, and grains—plays a pivotal...

  • The Fiber Factor: Beauty and Wellbeing from the Inside Out

    The Fiber Factor: Beauty and Wellbeing from the Inside Out

    Getting enough dietary fiber isn’t just about digestion—it’s the unsung hero of beauty and whole body wellbeing. From glowing skin to enhanced mental clarity, dietary fiber has emerged as a cornerstone of health. Research shows that fiber-rich diets support gut...

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