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BLACK FRIDAY STARTS NOW
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SINGLE FLAVOR BOGO 50% OFF
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25% OFF VARIETY PACKS
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25% OFF FIRST MONTH'S SUBSCRIPTION
Keep It Farm Fresh This Black Friday: Up to 50% Off
- Buy one, get one 50% off when you purchase any single flavor.
- 25% Off Variety Packs at checkout.
OR
- 25% your first month's subscription when you subscribe to healthier habits.
Keep It Farm Fresh This Black Friday: Up to 50% Off
- Buy one, get one 50% off when you purchase any single flavor.
- 25% Off Variety Packs at checkout.
OR
- 25% your first month's subscription when you subscribe to healthier habits.
Us vs Them
| Scroll left to right |
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Bland, Brown Bars | Gritty Fiber Powder |
|---|---|---|---|
| 13 Grams Diverse Fiber | |||
| 12 Whole Plants | |||
| Real Fruit Flavor | |||
| Preservative Free | |||
| Dairy Free |
Why We Launched
The Unspoken Truth: A Fiber Gap
95% of Americans are missing out on essential fiber from diverse whole foods. This isn't just a statistic; it's a silent challenge to our vitality. Fiber is the crucial fuel for your beneficial gut bacteria, actively nurturing a balanced microbiome (that includes your skin). Without it, we're not just missing a nutrient—we're missing the foundation for true flourish.
For People, Planet, and Pure Pleasure.
We're on a bold mission to intercept 100 million pounds of fresh produce trimmings—the rinds, skins, and cores—that would otherwise contribute to global food waste. This isn't just about sustainability; it's about transforming forgotten abundance into vital nourishment, creating a powerful ripple effect for both human health and the health of our planet.
Crafted by a Tastemaker. Led by a Visionary.
Floura is making fiber not just delicious, but an experience. With the same iconic flavor design that inspired the very tastes you love from Jeni's Splendid Ice Creams, our products are a testament to the power of a true tastemaker. Jeni Britton's vision ensures that every bar is a delightful step towards a more vibrant you.
Blog posts
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5 Ways Fiber Can Help You Manage Weight Naturally
Read MoreStruggling to maintain a healthy weight can be really frustrating - life is busy, time...
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Mood-Boosting Foods: Can Fiber Really Make You Happy?
Read MoreWe say it all the time: Gut health is just health. Whole body health, from head to...
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The Fiber Factor: Beauty and Wellbeing from the Inside Out
Read MoreGetting enough dietary fiber isn’t just about digestion—it’s the unsung hero of beauty and whole...
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The mega impact of micronutrients
Read MoreDid you know that the parts of fruits and vegetables we typically discard, like rinds...
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