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Fiber Gets Fierce, Choose Your Crush

We've crushed nature's hidden heroes—fresh upcycled produce like watermelon rinds, seed free apple cores, and other fresh produce trimmings—into the most concentrated, most diverse fiber bar out there. Maximum benefit, seriously good flavor.

Let's talk about your fiber game

Most of us aren't getting the fiber we need - and that's holding us back. Because fiber doesn't just power your gut, it energizes your brain, boosts your immunity, and keeps your skin glowing. That's why we created the ultimate fiber blend: 13g of diverse fiber from 12 whole plants, perfectly crafted to help you feel amazing from head to toe.

Why Floura?

  • We're facing a fiber deficiency

    95% of Americans don't get enough fiber from diverse whole foods. Fiber is crucial for gut health, as it acts as fuel for beneficial gut bacteria, helping maintain a balanced microbiome.

  • Founded and led by Jeni Britton

    Floura is making fiber delicious and fun with the same iconic flavor design that inspired by the very flavors that you love from Jeni's Splendid Ice Creams.

  • For people, pleasure and Planet

    We’re on a mission to redirect 100 million pounds of trimmings from fresh produce like rinds, skins, and cores that would otherwise end up part of a global food waste issue.

Floura fiber vs. other fiber

Scroll left to right  Bland, brown bars Gritty fiber powder
Total Fiber
13 grams
< 6 grams
<4 grams
Fiber Source
Diverse bioavailable fiber from 12 whole plants
Overprocessed, single-source ingredient fiber
Overprocessed, single-source ingredient fiber
Flavor & Taste
Fruit-forward, inspired by Jeni
Boring, brown bar flavor
Gritty and fake tasting

Gut reactions from our community

  • ★★★★★
    Delicious! Hard to believe that something that tastes like dessert can be so good for you!!
    Irina
  • ★★★★★
    Love the flavor! But my favorite part is having a healthy, on the go option that provides me with 10g of extra prebiotic fiber that I’m always in search of as a working busy mom on the run. Thanks Floura!
    Joni O.
  • ★★★★★
    In a house of picky eaters, the variety pack was a big hit!
    Joe
  • ★★★★★
    Great product! Love the taste and you can tell you’re eating real food not processed junk! Great as a snack or breakfast bar after my green drink holds me over until lunch!
    Mike C.
  • ★★★★★
    It's hard to believe that healthy snack bars can taste so delicious. Definitely buying consistently and recommend to everyone, specially for kids lunch box. 
    Marita D.

Explore the big benefits of fiber

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    Mood-Boosting Foods: Can Fiber Really Make You Happy?

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    The Fiber Factor: Beauty and Wellbeing from the Inside Out

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