Why We Launched
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We're facing a fiber deficiency
95% of Americans don't get enough fiber from diverse whole foods. Fiber is crucial for gut health, as it acts as fuel for beneficial gut bacteria, helping maintain a balanced microbiome.
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Founded and led by Jeni Britton
Floura is making fiber delicious and fun with the same iconic flavor design that inspired by the very flavors that you love from Jeni's Splendid Ice Creams.
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For people, pleasure and Planet
We’re on a mission to redirect 100 million pounds of trimmings from fresh produce like rinds, skins, and cores that would otherwise end up part of a global food waste issue.
Gut Reactions from our Community
Explore The Big Benefits of Fiber
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5 Ways Fiber Can Help You Manage Weight Naturally
Struggling to maintain a healthy weight can be really frustrating - life is busy, time is short, so much conflicting information on what to eat! We get it. We’re going to cut through the noise and tell you the simplest...
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Mood-Boosting Foods: Can Fiber Really Make You Happy?
We say it all the time: Gut health is just health. Whole body health, from head to toe, starts in the gut. Research on the gut-brain axis reveals that dietary fiber—a staple in whole foods like fruits, vegetables, and grains—plays a pivotal...
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The Fiber Factor: Beauty and Wellbeing from the Inside Out
Getting enough dietary fiber isn’t just about digestion—it’s the unsung hero of beauty and whole body wellbeing. From glowing skin to enhanced mental clarity, dietary fiber has emerged as a cornerstone of health. Research shows that fiber-rich diets support gut...
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